Shoot For A Cure Horse Racing is a campaign of the Canadian and American Spinal Research Organization that aims to create awareness and prevent injuries of spinal cord injuries in the sport of horse racing.
(Lto-R) Chris Lomon of Woodbine Sports Entertainment CSRO Chairman Barry Munro and Ray Sabourin jockey
Scope/Reach - Canada and the USA
Stakeholders - The entire horseracing community including thoroughbred jockeys, standardbred drivers, training staff, corporate sponsors and the CSRO, and ASRO
Message - To raise awareness of and decrease the occurrence of spinal cord injuries in the sport of horse racing
Financial - To raise funds to support research that will ultimately find a cure for paralysis