Shoot For A Cure Moto-Sport is an innovative program from the American and Canadian Spinal Research Organizations (ASRO/CSRO). It partners with the automotive and moto-sport industry to raise awareness about the importance of safe driving in order to reduce the incidence of spinal cord injuries due to motor vehicle crashes. Shoot For A Cure Moto-Sport also raises funds for spinal cord injury research that seeks to cure paralysis and improve the quality of life for those living with spinal cord injuries.
Scope/Reach - impact Canada and the U.S.
Stakeholders - the moto-sport and automotive industry, corporate sponsors and the CSRO and ASRO
Message - raise awareness and educate individuals about the importance of safe driving in reducing spinal cord injuries caused by motor vehicle accidents
Financial - raise funds to support research to find a cure for paralysis
All proceeds from Shoot For A Cure Moto-Sport will be distributed to 2 non-profit organizations - in Canada, the Canadian Spinal Research Organization and in the USA, the American Spinal Research Organization.
Motor Vehicle Crashes and Spinal Cord Injuries
Motor vehicle crashes are by far the greatest cause of spinal cord injuries in North America. Approximately 50% of all spinal cord injuries in Canada and the US are the result of motor vehicle crashes. Furthermore, traffic collisions kill thousands of people every year.
Safe driving could help avoid these tragedies. The CSRO / ASRO are dedicated to reducing the number of people injured and killed on the road through the Shoot For A Cure Moto-Sport campaign. By partnering with the automotive and Moto-Sport industry, we are seeking to promote safe driving while simultaneously raising money for spinal cord injury research.